The History of Herr's –
A 50th Anniversary Book
Project Summary:
Long run, soft-cover Legacy Booklet that commemorates the company’s 50th anniversary. Distributed to family, associates, and thousands of “factory tour” visitors at the company’s gift shop.
Additional legacy products included:
Long run History Brochure used for marketing purposes; Content repurposed for Company Newsletters, Website, PR releases and Collateral Materials.


“Great taste and fresh, crispy snack foods have long been the marks of quality at Herr Foods. From Ohio to the Virginias to New York, Herr’s products are found in abundance in supermarkets, convenience stores and vending machines. And just like a half-century ago, when people first tasted Herr’s Potato Chips, consumers today love the flavor of Herr’s snack foods and keep going back for more.”
“The Herr Foods story began in 1946 when 21-year-old James Stauffer Herr bought a small potato chip company in Lancaster, Pennsylvania for $1,750. In 1947, the business moved into a vacated tobacco shed on the Herr family farm. As he learned more about the business, Jim Herr developed new and better cooking processes and a delicious snack food became even better. As demand for Herr’s potato chips grew, so did the company.”